It Was Never About That

“A powerful exploration of the ways racism so often operates beneath the surface, and how, even with the best intentions, white people still perpetuate the harm it causes. It Was Never About That offers a practical guide to recognising and unlearning our own internalised racism so we can become better allies and advocates for others . . . It Was Never About That is essential reading for white people everywhere.”

“Candid and deeply insightful, It Was Never About That confronts racism in its multiple forms—overt and covert. Ladipo dismantles oft-repeated anti-DEI arguments with clarity, history, and integrity. The discussion questions at the end of each chapter make this book a resource for the conversations needed for real change.”

“It Was Never About That captures the moment we are in, makes sense of how we got here, and gives readers a way forward that respects their intelligence and their exhaustion in equal measure.”

“A fantastic read from cover to cover. The stories are compelling, the honesty is refreshing, and the writing is extremely relatable. This is not a book for a specific type of reader. This is a book for everyone.”

“It Was Never About That tells it like it is without sacrificing empathy. Ladipo is raw and authentic, while simultaneously emanating patience and compassion. He probes the reader to be introspective and reflective, leading them to become more self-aware as well as identify their own biases and various ways they can contribute to dismantling racism.”

“It Was Never About That expertly counters racism denial, examines the paths that brought us to the DEI backlash era, and dares to imagine a better future in all spheres of society through true allyship. Most importantly, it prompts reflection and action through anecdotes, key takeaways, and discussion questions that help readers cement the insights and knowledge provided. Written in a direct and informative tone, this book is an excellent and accessible teaching and learning tool which will serve as a resource both for would-be allies and for those already doing the work in an ever-shifting landscape. Highly recommended.”

“It Was Never About That stayed with me long after I finished reading it. Paul uses story, personal moments, real conversations, and everyday examples to make complex ideas about racism feel tangible and impossible to ignore. Techniques and definitions are translated into clear, usable insights that everyone can carry into workplaces, communities, and relationships. It Was Never About That’s greatest strength is how it helps everyday people recognize both their complicity and their capacity to dismantle racism.”

“Paul does a stellar job in his debut book, It Was Never About That, dismantling the seductive myths we too often allow ourselves to believe, myths that keep us from recognizing our own complicity in a world shaped by white supremacy. His storytelling is rich and deeply human, his calls to action are specific and practical, and his hope for a better, more just world is palpable on every page.”