How Not to Suck at Marketing
by Jeff Perkins
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world.
Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.
But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to:
- Create a focused marketing program that drives results
- Collaborate effectively with the key stakeholders
- Assemble a high-performing marketing team
- Define and nurture your company (and personal) brand
- Build a focused career and find the right job for you
Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
More About This Book
- How Not to Suck at Marketing Advance Information Sheet
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“If you’re new to marketing, start here. Perkins breaks down this incredibly complex discipline into the bare essentials you’ll need to market your company and build your personal brand. Thanks to his refreshingly honest stories and humorous anecdotes, you’ll find this marketing guide hard to put down.”
— Drew Neisser, Founder of Renegade LLC and CMO Huddles, and author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
“A masterclass in building brands and driving results from a world class leader, How Not to Suck at Marketing is a must read for anyone who loves the art and science of modern marketing.”
— Mike Steib, CEO of Artsy and author of The Career Manifesto
“Honest, direct, practical, and fun to read. Whether you’ve just started your career in marketing or are considering executive/c-suite options, you’ll find a ton of no-nonsense lessons and perspectives from the trenches.
Jeff’s book is also packed with valuable leadership lessons, including how to manage your own brand and how to stay both mentally and physically agile. In an age where marketing as a functional discipline is increasing in scope and importance — not just in the c-suite but also in the boardroom — Jeff weaves in and out of both the strategic value of marketing as well as the practical tips needed to be successful (a.k.a. not sucking).”
— Alexandra Gobbi, CMO, Code42 Software
“Authentic, insightful, and entertaining. One of the most difficult aspects of marketing is that everyone — regardless of what they do for a living — thinks they’re a marketer and has an opinion about what marketing should do. With his book, Jeff provides the background and blueprint to succeed in the role.”
— Jeff Crow, Chief Marketing Officer, Core BTS
“A go-to resource for anyone who is seeking growth in an ever-changing business environment. Jeff has written the essential book on how to excel at marketing — while being just an all-around good person to work with.”
— Jo Ann Herold, Chief Marketing Officer, The Honey Baked Ham
“It’s no secret that marketing continues to grow more complex – new channels, shifting consumer expectations, and evolving market dynamics require marketers to bring expertise, agility, creativity, and a contagious energy at every turn. How Not to Suck at Marketing provides a playbook – complete with proven tactics that drive impact, insights that help even the most seasoned marketers grow and evolve, and an authentic approach to crafting your own success story.”
— Leigh Segall, Chief Marketing Officer, Smart Communications
“As a finance leader, I view marketing as one of the highest leveraged functions in any organization. Jeff shares real-world examples of how to be successful in scaling a highly effective marketing team that delivers tangible returns on investment. I recommend this book for anyone looking to build an impactful career in marketing.”
— Chad Gold, Chief Financial Officer at SalesLoft
“This sucks! Well, the only thing that sucks is that I didn’t have this book earlier in my career. I couldn’t stop reading with Jeff’s witty humor and breakthrough advice. He takes a complex topic and makes it approachable for anyone who wants to sustain a career in marketing. ”
– Kevin OMalley, CMO, Stax
“Jeff takes a realistic approach to ‘not sucking’ and shares alternative ways to tackle common challenges and frustrating setbacks many marketers face — all in a relatable and inspiring way. A great read for marketers at any stage in their career.”
— Jennifer Zember, VP, Customer Marketing & Brand, SugarCRM
“If you want to accelerate your marketing career, this is the book to read. Jeff has a knack for storytelling, and you’ll find yourself entertained as you read his playbook that defines what truly great marketing should look like.”
– Nicole Wojno Smith, VP of Marketing, Tackle.io